Layer

Sector: B2C & B2B   Audience: Professional Tradespeople     Services: Conceptual Thinking, Creative Design, Brand Activation, Digital.

EVOLUTIONARY RECRUITMENT CAMPAIGNS

When we took over the role of managing the recruitment of carers and nurses across the UK for Allied Healthcare, the industry was fighting a damaged reputation. After embarking on an intense research project this allowed us to really get under the skin of carers motivations and issues. We worked hard with Allied to change internal processes and benefits packages and then launched a new nationwide recruitment campaign.

This campaign allowed us to use the insight we had gathered to develop impactful concepts and creative that answered real concerns and triggers. We reached a targeted audience via digital media as well as a wider audience via outdoor and press opportunities. We drove the candidates to an online recruitment site to view all roles and apply for positions online. We then developed an onboarding process for all new recruits to ensure retention rates increased and this allowed us to ensure that we were attracting the right caliber of employees for Allied Healthcare.

What our clients say

“The Clarion Portfolio provided timely and professional support for one of our key projects. Their insight and input were fundamental to the great results achieved.”

 

EDF Energy

“KYOCERA have worked with The Clarion Portfolio for a number of years and they continue to deliver outstanding results for us time and time again. Their ethos towards their customers has always been to get under the skin of their client, really understand what is required and deliver beyond expectations. I would recommend The Clarion Portfolio to anyone that is looking for an agency that adds creative flair, solid marketing expertise and an overall high level of customer service.”

 

KYOCERA UK

The Clarion Portfolio have worked with the Srixon Sports brand for over a decade now. Srixon first came to the UK market in 2001 and since then Clarion have helped with above and below the line activities that have enabled the brand to grow annually until it now finds itself as the number one two piece ball brand in the UK Market.  They have been innovative, helpful and extremely flexible with our growing needs and we are very grateful for what they have done to help our brands.

 

Srixon EMEA 

Clarion has become an integral part of the success of the direct marketing function within Lifescan. The medical nature of our products seemingly presented problems in creating cutting edge DM until Clarion were brought on board and your fresh new ideas really shifted the thinking within LifeScan in terms of how creative work can be executed. As a results we have enjoyed phenomenal success with upgrade campaigns getting response rates in excess of 10% (3 times that of any previous efforts). In fact to date a Clarion DM execution has given the highest response rate to an upgrade campaign not only in the UK but also across the EMEA region 38.63% response rate and a ROI of over 6 to 1.

 

 
LifeScan EMEA, A Johnson & Johnson Company

“We started with a small creative project with Clarion and after one delivery it was clear that their design concepts and ideas were second to none. With the level of commitment and quality they showed us we have since given them all of our design work – they have always given us a clean and consistent brand outlook for both online and offline design work,.”

 

Golf Online

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