Layer

Sector: Pharmaceutical     Audience: B2C     Services: Strategy & Planning, Conceptual Thinking, Creative Design, Media Planning & Management, Brand Activation, Digital, Content Marketing, App Marketing, Internal Communications, Employee Engagement.

PUSHING BOUNDARIES IN CREATIVE AND DIGITAL MARKETING

Novartis is one of the world’s largest pharmaceutical companies. Their ethos is to re-imagine medicine in terms of how they fight disease, deliver treatments to patients and operate as a company. This vision has formed the basis of our creative solutions and we continue to challenge and deliver results driven campaigns that reach the right audience and empower patients to take control of their health.

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Over 135 million impressions
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Over 268K Visitors in 6 weeks
1%
259% x target DLQI downloads
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App downloads
Ask for Clear

A campaign to help change the mindset of people across the UK who suffer from psoriasis.  We worked alongside Novartis to develop a patient activation campaign with the aim of empowering people with Psoriasis by giving them the knowledge and tools that would help them to get more from appointments with their doctor and take the next steps to a better quality of life.

From creative to final delivery and ongoing optimization, we implemented a strategic, multi-channel and highly targeted marketing campaign that ran nationally across digital media, print advertising, out of home, TV and radio.

What our clients say

“The Clarion Portfolio provided timely and professional support for one of our key projects. Their insight and input were fundamental to the great results achieved.”

 

EDF Energy

“KYOCERA have worked with The Clarion Portfolio for a number of years and they continue to deliver outstanding results for us time and time again. Their ethos towards their customers has always been to get under the skin of their client, really understand what is required and deliver beyond expectations. I would recommend The Clarion Portfolio to anyone that is looking for an agency that adds creative flair, solid marketing expertise and an overall high level of customer service.”

 

KYOCERA UK

The Clarion Portfolio have worked with the Srixon Sports brand for over a decade now. Srixon first came to the UK market in 2001 and since then Clarion have helped with above and below the line activities that have enabled the brand to grow annually until it now finds itself as the number one two piece ball brand in the UK Market.  They have been innovative, helpful and extremely flexible with our growing needs and we are very grateful for what they have done to help our brands.

 

Srixon EMEA 

Clarion has become an integral part of the success of the direct marketing function within Lifescan. The medical nature of our products seemingly presented problems in creating cutting edge DM until Clarion were brought on board and your fresh new ideas really shifted the thinking within LifeScan in terms of how creative work can be executed. As a results we have enjoyed phenomenal success with upgrade campaigns getting response rates in excess of 10% (3 times that of any previous efforts). In fact to date a Clarion DM execution has given the highest response rate to an upgrade campaign not only in the UK but also across the EMEA region 38.63% response rate and a ROI of over 6 to 1.

 

 
LifeScan EMEA, A Johnson & Johnson Company

“We started with a small creative project with Clarion and after one delivery it was clear that their design concepts and ideas were second to none. With the level of commitment and quality they showed us we have since given them all of our design work – they have always given us a clean and consistent brand outlook for both online and offline design work,.”

 

Golf Online