Promotional Microsite Design and Build

Cleveland Golf produce the best selling 588 wedge which has a highly respected reputation with golfers around the world. In order to increase market share against other popular wedge brands and reassert the authority of the 588, Cleveland ran a promotion during Spring and Summer 2013 which encouraged golfers to ‘Trade Up, Trade In’ their old used wedges, in any condition or any age, to get 25% off a brand new 588 wedge at their nearest stockist.

The campaign was promoted via a branded microsite which we designed not just to give the wedge promotion its own particular identity and platform but which could also be re-used for other promotions in the future, thereby maximising the return on investment for our client. The microsite contained specifics about the offer, inspiring product video and detailed technical specifications to reinforce the legacy of the 588 product. It also included dealer locator so users could easily find their nearest stockist. Mirror microsites were then created in French, German and Spanish and an EU version (in English) alongside the original English site with country specific URLs. The ‘Trade In Trade Up’ promotion was supported by a series of animated banner ads which we designed to echo the website creative and served to drive traffic to the sites from a range of online golf publications.

The wedge promotion commenced in May 2013 and was so successful it was extended until the end of September 2013. The market share for the 588 wedge product increased by a massive 30% as a result of the promotion.

Market share for the 588 wedge increased by a massive 30%.

"Clarion have been particularly strong in their development of our websites and associated online marketing activity.

They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands."

Jon Parsons
European Marketing Director
Srixon Sports Europe | Cleveland Golf

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