Brand Development for Cleveland Golf;
the world’s leading wedge brand
As an established global golf club brand, Cleveland Golf was acquired by Srixon in 2009 and they set out to expand their market share throughout the UK and Europe. With Clarion being the lead digital creative and marketing agency for Srixon our involvement in the Cleveland brand development was a natural progression.
Through an effective mix of communication to the trade and consumers across multiple online and offline channels that include email marketing, online advertising, print advertising, exhibition and display graphics and sales support materials such as product manuals and posters, the Cleveland brand continues to go from strength to strength.
Ongoing analysis of various activity including website traffic and click though rates from online advertising, whilst constantly seeking database growth through consumer data capture initiatives ensures we continue to develop lasting relationships between consumers and the Cleveland brand.
Clarion have been particularly strong in the area of websites. They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Cleveland Golf and Srixon brands.
European Marketing Director
Srixon Sports Europe | Cleveland Golf