Brand Development for the Finance Sector
The senior management team at GGC are among our longest standing clients so when they launched Global Green Capacity, Clarion were the natural choice to develop their new brand identity and establish their presence across online and offline communications channels.
With the GGC offering of green investment opportunities aimed at high net worth individuals, brand development had to position the company as safe and established whilst connecting with audience groups to deliver on reassurance and reliability.
Working within a fairly tight brief (i.e. they wanted a leaf), various creative concepts were whittled down to a final choice and the new logo design was born. Roll-out of the brand image ran across company stationery, corporate brochures for sales support, email marketing, legal documentation for investors and three websites – one at corporate level and two further product specific websites.
Launch activity included highly targeted email marketing, driving traffic to the websites and encouraging lead generation by offering access to exclusive investor information via online registration.
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