Multi-channel Brand Implementation
for EDF Energy
EDF Energy launched its new brand and identity and we were there to help. Of course, an organisation of this size has a big lead agency; they also have in-house creative and marketing departments; but when there’s a roll-out of a re-brand that effects literally hundreds of communication materials across on-line and off-line; there’s a strong case for extra support.
At Clarion we take pride in our size and as a team of passionate and dedicated creatives we were able to demonstrate the flexibility, speed of response and sensible pricing that only a smaller design agency can offer – we were appointed to deliver the additional support to roll-out the re-brand and it established the basis for one of our most recently formed relationships.
From the outset; speed, accuracy and a thorough grasp of the new corporate guidelines were essential in the 6 week roll-out of over 200 re-branded materials that included forms, booklets, brochures, email templates and PURL solutions with website page templates, direct mail, point-of-sale materials, packaging, copywriting, image manipulation, Powerpoint templates and in-house communications via posters and screen savers.
More recent projects of note include a complete information architecture (IA) and user interface (UI) re-skin of the EDF Energy internal design and print management system – delivering a user friendly solution that is sure to save many hours of internal administration and increase productivity; and a truly integrated in-store / online solution for the partnership between EDF and Currys / PC World that incorporated point-of-sale, sales literature and packaging combined with a simplified solution to a complex online registration process with follow-up email marketing.
Our relationship has developed strongly and Clarion is proud to continue to deliver agency support services to numerous departments and multiple offices across the EDF Energy organisation.
“Their commitment to our needs and high quality design and project management means a design brief is never misinterpreted.
I would be very happy to recommend them."