Brand Implementation for EDF Energy

EDF Energy launched its new brand and identity early in 2010. Of course, an organisation of this size has a big lead agency; they also have in-house creative and marketing departments; but when there’s a roll-out of a re-brand that effects literally hundreds of communication materials across on-line and off-line; there’s a strong case for extra support.

They appointed The Clarion Portfolio to deliver this additional creative support and from the outset, speed, accuracy and a thorough grasp of the new corporate guidelines were essential in the 6 week roll-out of hundreds of re-branded materials.

Application of the new visual identity rolled-out across forms, booklets, brochures, email templates and PURL solutions with website page templates and front-end coding, direct mail, point-of-sale materials, packaging, copywriting, image manipulation, Powerpoint templates and in-house communications via posters and screen savers.

It was a busy 6 weeks – but we delivered on time, on brand and on budget!

A fast and thorough grasp of the new corporate guidelines were essential in the 6 week roll-out of hundreds of re-branded materials.

“I have worked with The Clarion Portfolio since May 2010 – they stepped in to help EDF Energy re-design over 200 literature pieces within a 6 week period.

I’ve had a very good experience working with Clarion - from the high standard of design work they produce, though to accurate invoicing. I would be very happy to recommend them."

Maria Greyspan
Marketing Communications
EDF Energy Plc

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