Animal Adoption Charity Online Advertising Campaign

WWF use animal adoption as an important part of their fundraising portfolio and the tiger is normally one of the most popular animals for adoption. As part of their drive to gain more supporters, WWF required a fresh online advertising campaign to engage their target audience whilst simultaneously educating people about the multiple threats to this species of animal.

Clarion provided a set of animated online advertisements in several formats for a retargeting campaign. The ads posed the question ‘Which of these is a threat to the tiger?’

In order to find out more potential supporters were asked to click through to a direct response campaign landing page, also designed and built by Clarion, which provided the opportunity to adopt a Tiger and gave more information about the threats, with hard hitting imagery to create an emotive response.

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