E-commerce Email Marketing for
Online Golf Retailer
Following successful delivery of the front end interface design for the new GolfOnline e-commerce website, they commissioned Clarion to design the templates for their ongoing e-commerce email marketing programme.
Working with GolfOnline we established the brief and set out the priorities for campaign specific email marketing that would enable their in-house team to tailor content to different target audience groups. Due to the complex and adaptable requirements of this email marketing activity Clarion developed the templates through wire framing stages before going on to final design and coding that is compliant with the latest standards.
A typical GolfOnline email marketing programme will be visually engaging. It will encourage loyalty and increase traffic to the e-commerce website via the inclusion of clickable rich content that ranges from offers, sale items and promotions through to videos, news and their ’19th hole’ social community for registered users.
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