When IOS re-branded they needed to introduce an email marketing solution that was consistent with their new brand guidelines whilst establishing their new online visual identity.
IOS appointed The Clarion Portfolio to pull together a mass of information that could be delivered via multiple email newsletters to specific audience groups. They also required us to develop a generic name that was appropriate to run across their entire email marketing programme – ‘informer’ and ‘informer lite’ were born.
The creative solution incorporated their on-brand figurine illustrations within a flexible email marketing template, supplied fully coded and conforming to best practice standards. Their in-house marketing team can now manage content and dispatch on a per-issue basis.