EMAIL MARKETING FOR SRIXON,
THE UK’s #1, 2 PIECE GOLF BALL BRAND
Since Clarion designed, built and launched the original Srixon website in 2005, email marketing with associated reporting and analysis has been an integral part of our ongoing online marketing strategy.
Vital to the continuing success of our email marketing for Srixon has been year-on-year growth of the consumer contact database. Effective data capture has been achieved through a range of online and offline initiatives that include; competitions promoted via channels such as online advertising, print advertising and social media, in-store activity where point-of-sale has displayed brochures driving consumers to the website to access special content through sign-up or to enter competitions and affiliate marketing with partnerships that include some of the UK’s leading golf news websites and event organisers.
Along with the launch of the latest Srixon website early in 2011 came the new look email marketing templates. The rich and engaging content encourages click through to view latest tips from their leading players, watch video at Srixon TV, learn more about latest produce releases, win tickets for events and other prizes, and even to custom fit the right ball for your game with our bespoke ball fitting widget.
Ongoing relationship building via email marketing for Srixon has certainly been hugely successful in raising overall brand awareness and developing brand loyalty. It is undoubtedly one of the marketing channels that has helped take Srixon to the UK number 1 spot in 2 piece golf ball sales.
Since our launch into Europe in 2001 Clarion have supported Srixon with above and below the line creative and marketing activities that have enabled the brand to grow annually until we now find ourselves as the number one two piece golf ball brand in the UK market.
They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands.
European Marketing Director
Srixon Sports Europe | Cleveland Golf
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