Exhibition Display Graphics for Kyocera
A leading printer and copier manufacturer
The annual Kyocera reseller conference is one of their flagship events where they present all the latest product offerings and key benefits of being an official Kyocera partner to both existing channel partners and prospects.
They appointed Clarion to design and produce the exhibition display graphics for a range of 7 pop-up units. The creative concept was a progression of the already well renown ‘paper cut-out’ imagery whilst the solution for each stand and each panel had to be interchangeable, to deliver a cost effective and flexible solution for ongoing use across trade and consumer facing events.
The paper cut concept has become recognised as part of the Kyocera brand image among their reseller channel and has been rolled-out across a variety of marketing activity that includes sales literature, email marketing campaigns and a microsite.
"Clarion have always understood our business model from a marketing perspective. The ideas and creative concepts produced always exceed our expectations and more importantly, are right first time!"
Channel Marketing Manager
Kyocera Document Solutions
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