Packaging for Loyalty Programme Giveaways
In order to encourage and reinforce customer loyalty, EDF run an online customer engagement and rewards scheme called ‘Thankyous’. Customers can login to their account on the ‘Thankyous’ website and enrol in a prize draw program to be ‘love bombed’ by Zingy gift merchandise.
The first item in the programme of ‘love bombs’ was packaging for a Zingy bauble to be despatched in time for Christmas 2013 – the packaging needed to reinforce the EDF and Thankyous brand and bear safety messaging – the project was particularly challenging as the Zingy baubles were being produced in China and as initial design scamps were formulated we had not seen a real life ‘Zingy’ bauble in actual size.
In addition, EDF has rigorously guarded green credentials and a declared commitment to sustainability and therefore the packaging needed to be designed around a sustainable material such as R-PET plastic or card. We developed a clear plastic box with a snow scene around the Zingy character, tucking a seasonal Greetings card into the box behind the bauble. We worked closely with the manufacturers of the bauble, who were based in the Far East, and their agents in the UK to ensure that print artwork and cutter guides for the packaging were feasible for production.