Illustrations for EDF Energy

Consistency is of course essential in reinforcing any brands visual identity and when EDF Energy launched their new logo and brand image in early 2010 the guidelines included line illustrations and pictos. Both are integral to instant visual association of the brand whilst supporting the subject of each communication; with the illustrations ‘telling a visual story’ and the pictos working as ‘quick reference icons’.

In our time delivering creative agency support services to EDF Energy, Clarion have created numerous line illustrations and pictos for both online and offline application.

Reinforcing any brands visual identity with consistency and continuity is of course essential.

“Their commitment to our needs and high quality design and project management means a design brief is never misinterpreted".

I would be very happy to recommend them."

MARIA GREY
Marketing Communications
EDF Energy Plc

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