Illustration for Global Sports Brand
When Mizuno launched their new ‘Ghost Striker’ football boot they required a concept that set it apart from the competition. As a support agency partner to TCC they came to Clarion with a brief that demanded ‘impact’ whilst setting this flagship product from Mizuno apart from the competition – the ‘ghost striker’ character was born!
This illustrative concept ensured the product carried its own unique identity and positioned it as a leader in the market. The ghost striker illustration was rolled-out across promotional activity that included press advertising, poster campaigns, online advertising and in-store sales promotions.
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