In-store & Online Data Capture Competition for
Srixon, the UK’s #1, 2 piece golf ball brand
Data capture and ongoing relationship building with consumers through multi-channel communication is a key part of the Srixon marketing mix.
This innovative integrated online / offline campaign ran throughout pro-shops and off-course golf retailers across the UK, combining in-store and online channels to generate website traffic, competition entries and ultimately data capture.
At Clarion we developed the end-to-end solution that included brochure and point-of-sale design, print production, website interface and database management for competition entry and automated follow-up email marketing.
Response rates exceeded all expectations many times over with opted-in consumer database growth of nearly 400% and website traffic hitting all time highs with spikes approaching 700% against the same period the previous year.
Clarion have been particularly strong in their development of our websites and associated online marketing activity. The srixon.co.uk website is considered to be one of the best in the golf industry and is now available in 4 languages.
They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands.
European Marketing Director
Srixon Sports Europe | Cleveland Golf