Integrated Brand Development for
a Global Consultancy

As one of our longest standing clients the relationship between Clarion and A&DC is fast approaching its third decade.

Now, at more than 10 times the size of the early days working together and with 25 partners across 22 countries, A&DC are recognised as a leading international HR consultancy that specialises in the field of talent management.

Mulit-channel communication

Throughout their years of growth Clarion has delivered integrated creative and marketing services targeting SME’s through to the blue chip organisations in the B2B and B2C sectors. Our agency services include bespoke product branding with a range of sales support literature, a 120 page AC-EXS product catalogue (now in its 8th edition), direct mail, print advertising, online advertising and data capture initiatives.

Furthermore, our creative agency services have extended to the design and build of the current group website with its own bespoke content management system (CMS) and database to manage online registrations and registered users. Additionally Clarion have designed and built 3 further product specific websites; the largest of which supports A&DC’s AC-EXS offering of the world’s largest range of off-the-shelf Assessment and Development Centre Exercises – the website incorporates an intuitive search system that delivers users a fast filter system ensuring they find right exercises for them from the catalogue of over 250.

Digital Marketing for warm lead generation

With A&DC’s online presence well and truly established; and relationships between A&DC and their target audience being at the heart of everything we do together; we are seeing month on month growth in traffic to the corporate website and delivering warm sales leads through record numbers of sign-up registrations for resource downloads.

The Clarion Portfolio Ltd is proud to have A&DC on our client list and proud of a lasting relationship that spans nearly 20 years.

Integrated online and offline creative and marketing delivers month on month growth in website registrations and data capture for warm sales leads.

"A&DC has been working with Clarion for nearly twenty years for print design, branding, websites and more recently, online advertising. We see Clarion very much as a partner in our marketing activities and their full service offering allows us to employ an integrated approach across multiple marketing channels.

Improvements that Clarion made to our website in the current financial year have seen a 34% increase in website traffic and 240% rise in goal conversions when compared to the previous financial year.  As an added bonus, the team is friendly and always responds to requests in a fast, professional manner".

CATHRYN COOK
Marketing Manager
Assessment & Development Consultants Ltd

“Thank you for the excellent job done.

Not only did you develop the site on time and on budget but one that beautifully compliments and pulls together the overall brand story of A&DC whist giving users clear navigation with a concise route to content.

The innovate CMS is a breeze to use giving me flexible and immediate control over site content and administration”.

JAMES FOSTER
Marketing Manager
Assessment & Development Consultants Ltd

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