Integrated Creative and Marketing for the Charity Sector
No matter how big or how small, the overall objective for every charity remains the same, to raise valuable funds that ensure they can continue to support the causes that lie at the heart of their existence. At The Clarion Portfolio we help the charity sector do just that – even in these challenging economic times.
Since 1993, when our relationship was formed with WWF (our longest standing client), we’ve been delivering integrated creative and marketing support to a diverse mix of charity clients. They range from the large to the small and include the likes of CAF (Charities Aid Foundation), The Social Investment Business, The Electrical Safety Council, Guy’s & St Thomas’ Charity and King’s College London, The League Against Cruel Sports, Martha Trust, as well as single sector benevolent funds such as Caravan and EEIBA.
Our success stories within the charity sector give us a lot to shout about. You can read more about out our work within the sector throughout the website, but here’s a little taster;
Branding the bank and launching the new visual identity with roll-out across multiple channels that included direct mail, print advertising and streamlining the new account application process through innovative information design.
Results were phenomenal with response rates from warm DM activity hitting over 25%, telephone enquiries seeing an uplift of 99% and internal cost savings of nearly 50% for new account applications.
The Social Investment Business
A new visual identity, shortlisted for the Marketing Excellence Awards and a massive success in brand positioning that gained fast recognition across the charity sector.
The Electrical Safety Council
New brand guidelines and visual identity launched via an outdoor campaign where results exceeded all expectations, with those who’d heard of The Electrical Safety Council up 146% and recognition of The Electrical Safety Council logo up 465%.
Developing Long Term Supporter Relationships
As a strategic integrated creative and marketing agency, we’ll work with you to enhance the performance of your existing online and offline marketing activity or support you from the ground up to develop an effective, profitable strategy that delivers long-term supporter relationships.
We’ll help you establish your brand proposition and develop an integrated multi-channel communications plan that delivers a supporter journey that is successful in acquisition, retention and ultimately long-term regular giving. We’ll reach the right audience groups through data analysis, creativity in developing the right asks and strategic use of the right channels.
Whether we employ effective SEO, PPC, online advertising, email marketing, social media or direct mail to drive traffic to your website and encourage registration for ongoing relationship building, or whether we develop products or campaigns that encourage direct response, we’ll always seek to implement accurate means of measurement to ensure ongoing activity is tailored to maximise efficiency and return on investment.
At Clarion we’ll help you develop profitable supporter relationships and sustainable income streams with one clear objective always at the forefront of any plan – to maximise return on your marketing budget by reaching the right people through the right mix of online and offline communication channels.
"Having worked with Clarion for 8 years I have always been pleased with their professionalism and innovation. They came to us with this concept and they brought it to life through creativity.
With retail partners such as WH Smiths, Superdrug and others we saw fantastic uptake from the public.
I would be happy to recommend Clarion to anyone looking to work with a creative agency that adds value at any opportunity."
Head of Fundraising