Online and Offline Creative and Marketing Support for the MFP Sector

Kyocera is the UK’s 2nd largest manufacturer of laser printers and are among the world’s leading document output management companies. They manufacture and market monochrome and colour network printers, multifunctional products (MFPs), wide-format products and a portfolio of software solutions. 

The Clarion Portfolio has been supporting the Kyocera marketing team since early 2009 delivering integrated creative and marketing services across online and offline channels. Since that time Kyocera have seen year on year growth and have become a force to be reckoned with among the industry leaders.

With incredibly high levels of support for their resellers, Kyocera seek to add value to their partnerships at every opportunity, with much of the integrated marketing activity geared towards increasing brand awareness and lead generation across target audience groups that span vertical markets, large corporates, public sector departments, SME’s and home office workers.

Increasing Brand Awareness Through multi-channel communication

Campaign activity developed by Clarion has included channel partner support programmes such as two consumer facing website design and build projects; one that enables users to ‘custom fit’ the right print solution for their needs and the other offering free downloads of resources, white papers and case studies. The latter was supported with integrated creative and marketing activity that included online advertising and highly targeted email marketing. Both websites deliver warm leads to resellers via data capture.

Furthermore, our online and offline creative design services have included a reseller incentive programme, a channel partner microsite and exhibition and display graphics.

Whether our work together has been to support their existing reseller partners, open up new reseller channels, or to increase awareness and sales through consumer facing activity, our aim has always remained the same – to create stand-out from their competitors by positioning Kyocera and their offering as the partner of choice among resellers, or as the brand of choice for end-users.

We truly enjoy our relationship with Kyocera and Clarion is proud to be a part of this ongoing success story.

Creating stand out from the competition through integrated marketing to position Kyocera as the brand of choice among resellers and end-users.

“Over the years Clarion have produced outstanding results time and again. Their ethos has always been to get under the skin of the client, really understand what is required and deliver beyond expectations.

I would recommend The Clarion Portfolio to anyone looking for an agency that adds creative flair, solid marketing expertise and an overall high level of customer service."

Rob Attryde
Marketing Communications Manager

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