Label Design for the Drinks Industry
In the highly competitive market of on-trade sales within the drinks industry, product positioning and appeal to the right audience groups is paramount.
Maverick – what a great name to work with for a tequila brand! Designing and developing the visual identity led us to what’s really at the heart of all tequilas – the essence of the Mexican desert and the cowboy riding into town with dust in his throat. His first stop? The saloon!
Since launch, the silhouette of the cowboy is now firmly established as the marque of Maverick Tequila across the range of a silver and gold offering, with sales going from strength to strength.