Mind Map Information Design for EDF Energy

Extensive consumer research led to a mass of information about ‘what customers want from their energy supplier’. EDF Energy required a clear, informative and flexible answer to presenting their results.

Others tried, then Clarion were appointed to develop the solution. This isometric mind-map information design concept presents the findings of the research with clear colour coding and iconography. It delivers the flexibility to be presented in its entirety, or is easily broken down into detailed components for focussed communication on individual areas.

The solution has been used extensively for internal business planning and staff training programmes to ensure all EDF Energy employees have a focussed and consistent message at every point of customer engagement.

The solution has been used extensively for internal business planning and staff training programmes.

“Their commitment to our needs and high quality design and project management means a design brief is never misinterpreted.

I would be very happy to recommend them."

MARIA GREY
Marketing Communications
EDF Energy Plc

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