Online Advertising for the charity sector
Online advertising produced by Clarion for the WWF campaign ‘The ‘Panda Made Me Do It’ featured Ben Fogle – who was challenged to run, cycle or swim to raise money for WWF.
The interactive advertisement included a call to action that encouraged supporters to vote for the challenge they most wanted the well-known TV presenter to carry out. The ads enjoyed excellent click through rates – and in the end the public voted for Ben to cycle.
Behavioural targeting via online advertising is a proven channel delivering great ROI through new supporter acquisition.
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