Online Advertising for Golf Balls
Part of the Srixon marketing message is to encourage golfers to ‘Play the Right Ball for their Game’. This successful online advertising campaign fronted by the charismatic world-class golfer Graeme ‘G-Mac’ McDowell urges the golfer to ‘Make the Switch’ choosing a Srixon golf ball to enhance their performance and game. As always the main objective of the online advertising is to drive traffic to the Srixon websites – and this campaign led visitors to a sophisticated application within the Srixon website where golfers could find out the right ball for their handicap, style and distance.
Time and again we see click through rates that are well above average for the sector. Online advertising has certainly played a huge part in the Srixon success story from European launch to UK number 1 in 2 piece golf ball sales.
Read more about the Clarion Portfolio and our lasting relationship with Srixon.
Since our launch into Europe in 2001 Clarion have supported Srixon with above and below the line creative and marketing activities that have enabled the brand to grow annually until we now find ourselves as the number one two piece golf ball brand in the UK market.
They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands.
European Marketing Director
Srixon Sports Europe | Cleveland Golf