Online Advertising for Golf Ball Launch

Creating successful online advertising within the highly competitive golf sector is paramount in the ongoing development of the Srixon brand, and is integral to our multi-channel communication strategy.

Whether the online advertising campaign is to inform the golfing community of latest Srixon product launches and headline news, encourage competition entry or to get the latest tips for game improvement from their leading professionals, our creative delivery for integrated online marketing always retains one main objective – to drive traffic to the Srixon website and incentivise data capture for ongoing relationship marketing.

Rich and engaging website content is aligned with all online advertising activity to deliver a seamless user journey whilst ongoing campaign analysis ensures concepts and messaging are adapted to achieve best results and maximise return on marketing investment.

Time and again we see click through rates that are well above average for the sector. Online advertising has certainly played a huge part in the Srixon success story from European launch to UK number 1 in 2 piece golf ball sales.

Milti-channel Integrated Marketing

Over this time our strategy has never changed – to create stand out by being different! Our strategic marketing support and creative services have encompassed online and offline activity that spans website design, build and content management, on-line and off-line consumer data capture activity, database management, email marketing, online advertising with ongoing analytics and reporting, social media, print advertising, point-of-sale, exhibition and display graphics, photography and copywriting.

Read more about the Clarion Portfolio and our lasting relationship with Srixon.

Online advertising that creates cut-through – time and again we see click through rates that are well above average for the sector.

Since our launch into Europe in 2001 Clarion have supported Srixon with above and below the line creative and marketing activities that have enabled the brand to grow annually until we now find ourselves as the number one two piece golf ball brand in the UK market.

Clarion have been particularly strong in the area of websites. They produced www.srixon.co.uk which is considered in the golf industry to one of the best and is now available in 4 languages.

They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands.

Jon Parsons
European Marketing Director
Srixon Sports Europe | Cleveland Golf

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