Interactive Point of Sale for Srixon,
the UK’s #1, 2 piece golf ball brand
This unique point-of-sale design concept from Clarion presents golfers with an interactive in-store solution to ‘find the right ball for their game’. Golf shops can be some of the most cluttered retail environments – but with custom fitting the right equipment being so important for golfers at every level, this engaging solution creates fantastic stand out from the competition
As a development of the online concept also developed by The Clarion Portfolio at www.srixon.co.uk this innovative solution to custom fitting attracts high numbers of visitors to the website and has proven to be an integral part of the Srixon brands success story.
As the leading golf equipment brand in Asia, Srixon launched into Europe in 2001. At the time launch they were an unknown brand in a hugely competitive B2C market; their success since then has been phenomenal – it took just 7 years to reach the top spot in 2 piece golf ball sales in the UK. The Srixon brand continues to go from strength to strength.
Since our launch into Europe in 2001 Clarion have supported Srixon with above and below the line creative and marketing activities that have enabled the brand to grow annually until we now find ourselves as the number one two piece golf ball brand in the UK market.
Clarion have been particularly strong in the area of websites. They produced www.srixon.co.uk which is considered in the golf industry to one of the best and is now available in 4 languages.
They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands.
European Marketing Director
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