Point of Sale Design for Srixon,
the UK’s #1, 2 piece golf ball brand
This impactful point-of-sale display supported the ‘I’ve switched – why don’t you!’ campaign that ran throughout 2011 across online and offline channels. The striking life-size POS features the 2012 US Open Winner Graeme McDowell (‘G-Mac’) and has dominated retail space in pro-shops and golf shops across Europe. In 2011 the golfer, ranked No 5 in the world, signed for Srixon to join an impressive line-up of some of the world’s best golfers already playing the Srixon brand. As one of the world’s most recognised players he presented excellent opportunities for multi-channel sales promotion and marketing.
Originally a leading golf ball brand in Asia, Srixon launched into Europe in 2001. At the time Srixon were an unknown brand in a hugely competitive market; after just 7 years the brand reached the top spot in 2 piece golf ball sales in the UK. The Srixon brand continues to go from strength to strength and in 2009 they expanded further through the acquisition of Cleveland Golf, the world renowned wedge brand.
"Since our launch into Europe in 2001 Clarion have supported Srixon with above and below the line creative and marketing activities that have enabled the brand to grow annually until we now find ourselves as the number one two piece golf ball brand in the UK market.
They have been innovative, helpful and extremely flexible with our growing needs. We are very grateful for what they have done for both the Srixon and Cleveland Golf brands."
European Marketing Director
Srixon Sports Europe | Cleveland Golf
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