Website design & build for a global
talent management consultancy

A&DC’s ‘Grad-ARC’ website delivers on-line marketing support for A&DC’s graduate assessment offering and gives organisations access to invaluable resources and tools to give them competitive advantage in the battle for recruitment and retention of the best graduate talent on the market, whilst minimising the risk of making the wrong selection decisions.

Following the design and build of the website, launch activity included direct mail, an email marketing campaign, pay per click advertising (PPC) and an exhibition stand.

Users are required to register before being given access to the valuable resource downloads, making the website a successful data capture tool that delivers lead generation, whilst repeat traffic and ongoing user engagement is achieved through automated email notification of the latest document uploads.

Full control over the content is delivered via the easy to use, bespoke content management system (CMS) built within the main corporate website CMS solution. Furthermore, the CMS presents insightful marketing reports of user activity, giving the A&DC sales team the perfect introduction to warm leads for cross-selling the A&DC offering.

adc.uk.com/grad-arc
A successful data capture tool that delivers lead generation, repeat traffic and ongoing user engagement.

"The innovate CMS is a breeze to use giving me flexible and immediate control over site content and administration."

JAMES FOSTER
Marketing Manager
Assessment & Development Consultants Ltd

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