Website Design, Information Architecture,
User Interface Design and Information Architecture
The Kyocera printer product range is vast – how do you know which offering best suits the needs of your organisation? This online product configurator required detailed planning through the information architecture (IA) stages to ensure we delivered a solution that offered an intuitive user interface (UI) design and a seamless user experience (UX).
Working with existing database structures added to the challenge but by identifying real customer needs Clarion were able to streamline the user journey to deliver a fast route to the right results for every user – whether they were searching for a new printer solution or looking to compare running costs, efficiency or environmental impact of their existing printer systems to the equivalent Kyocera offering.
Furthermore the Kyocera printer configurator website incorporates lead generation opportunities through data capture. Users have permanent links available through which they can initiate ‘live chat’, request a callback, order a brochure, book a demo, have their results emailed to them or locate their nearest dealer. The Kyocera sales team receive instant notification of the users actions giving them the perfect opportunity to make contact whilst the lead is warm.
Since launch there has been significant uplift in traffic and direct response via the clear call to actions has generated large numbers of warm leads for the Kyocera sales team.
"Over the years Clarion have produced outstanding results time and again. Their ethos has always been to get under the skin of the client, really understand what is required and deliver beyond expectations.
When working with us on our online product configurators and cost calculators Clarion managed a very tricky brief; to work with existing databases and processes whilst improving the user experience (UX) and giving it some 'wow'! factor. Through their meticulous planning and execution we now have tools that look a million times better than before and have a huge increase in the number of users.
I would recommend The Clarion Portfolio to anyone looking for an agency that adds creative flair, solid marketing expertise and an overall high level of customer service."
Marketing Communications Manager
Kyocera Document Solutions
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