working with you

we do digital

we do print

we are integrated

BUILDING LASTING RELATIONSHIPS

Relationships mean a lot to us – our relationship with you and the
relationship between your brand and your customers – we take time to get
to know you, your brand, your short, medium and long term business
objectives and your target audience groups.

CREATIVE AND STRATEGIC MARKETING SUPPORT

At Clarion we work across the B2C, B2B and Non-profit sectors, and with a
team that offers the right mix of skill sets to deliver truly integrated solutions
we will act as your outsourced creative and marketing agency or as an
extension of your in-house team.

FROM PLANNING TO FINAL DELIVERY

We recognise that up-front planning is paramount to every piece of creative
and marketing communication. We’ll research the competition and work
with you to establish a sound strategy, set clear objectives and put the right
tools in place to maximise ROI through ongoing tracking, analytics and
measurement.

INTEGRATED CREATIVE AND MARKETING SOLUTIONS

Whether we’re working with you to deliver a one-off print or digital
campaign, developing a logo and stationery alongside designing and
building a brochure styled website, or developing an e-commerce website
with a powerful and bespoke content management system (CMS); creative
execution will be relevant and deliver the right messaging via the right
channels to ensure we reach the right audience groups.

MAXIMISING RETURN ON YOUR MARKETING INVESTMENT

We’ll leave a lasting impression through creativity that is memorable and
sets your brand apart from your competition.

Whether your brand is a household name or you’re a brand new start-up,
we’re always working towards a common goal – to deliver high value return
on your marketing investment and develop lasting relationships between
your brand and your audience.

Email: weare@clarion.uk.net to start our lasting relationship.

  • Account Management

    We care and we’re here for you. In this age of constant and instant communication, we recognise that fast and knowledgable response is key to delivering the highest level of client service and satisfaction.

    Being nimble, flexible and adaptable is key – our account management, administration and studio structure mixed with our knowledge and experience ensures there will always be someone on hand to take your call or email and give you answers, advice, progress reports and more.

    The Clarion quality of account management and service – one of the many reasons why our clients stay with us year after year.

  • Systems and Processes

    Essential to the smooth running and successful roll-out of any design or communications project.

    Whether we’re working with you to develop a full e-commerce website solution with bespoke content management system, alongside integrated support activity such as online advertising and email marketing, or developing a new logo design with print and production of business cards and a brochure for sales support – our systems and processes from receipt of creative brief to final delivery ensure everyone involved in every project is always fully informed and detail is covered at every stage.

    Clarion – meeting and exceeding expectations on every level.

  • Planning, Research and Measurement

    He who fails to plan is planning to fail! Winston Churchill

    Knowing where we’re starting from, where we’re going, why we’re doing what we’re doing and how we’re going to do it is crucial to the successful outcome of any marketing campaign.

    At Clarion we work with you to develop a sound and measurable strategy. We’ll research the competition, analyse the profiles of target audience groups, learn from past activity, set realistic targets, and put the tools in place to measure performance against objectives.

    Only then do we start on the creative stuff.

  • Delivering Positive Return on Investment

    Ensuring your marketing budget is allocated effectively is paramount to delivering positive return on your marketing spend.

    Whether we’re working with you to increase brand awareness, develop new business, increase spend by existing customers, improve loyalty or retention levels, grow your contact database or create savings through improved internal processes and procedures; up front planning to establish tangible goals, combined with effective measurement and analysis, will ensure we can develop and adapt the focus for ongoing marketing activity and tailor solutions that will generate the desired outcomes.

    At Clarion our own measure of success comes from delivering a positive return on your marketing investment that meets or exceeds expectations.

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Partnering you to online success

At Clarion we develop online strategies from the ground up or work with you to enhance the performance of your existing online activity.

From brochure style websites to e-commerce solutions with bespoke CMS and promotional support activity, we seek to deliver the maximum return for your online marketing investment.

From concept to completion

Extending our passion for creativity and our expertise in traditional marketing communication into the opportunities presented by the fast changing world of new media channels has delivered both exciting and rewarding results for ourselves and our clients.

Positioning your brand ahead of the competition

When we’re designing and building a new website we'll gather information, research the competition and support you through site mapping, information architecture, wire framing, developing content and creative, through to rigorous testing, go-live and hosting – always ensuring the end result enhances the online profile of your brand whilst delivering powerful messaging and engaging user experiences.

Ongoing support to maximise performance

We recognise that up-front planning along with analytics tracking and measurement is paramount to the success of any digital project. We also offer strategic support to ensure that whatever your budget you'll reach the right target audience and maximise your ROI.

We provide ongoing partnerships that maintain our clients' online presence with effective search engine optimisation (SEO), online advertising and strategic email marketing. We can also deliver coordinated social media and pay per click (PPC) campaigns.

Email: weare@clarion.uk.net to raise the online profile of your brand.

  • Analytics

    The key to insight, knowledge and measurement of return on investment for all online marketing activity.

    Whether it’s simply a case of measuring your website traffic on a monthly basis or collating the data across your entire online marketing programme; from pay per click (PPC), key word search results and social media activity, to direct response from email marketing and online advertising; The Clarion Portfolio can deliver the numbers that give you the knowledge to improve performance and maximise ROI.

  • Social Media

    It’s here to stay and wow, does it reach huge numbers of people! Let’s get on the bandwagon now!

    NO, NO, NO, NO, NO!

    Let’s do it together properly. Whether you’re in the B2C, B2B or Non-profit sectors, we believe it has to be right for you; and it if is; we’ll help you develop a strategy that is right for you.

    We’ll research competition activity and we’ll assess the most relevant platforms for you. We’ll establish who you are targeting, how you’re going to reach them, why they may want to engage with you to become part of your social network and what you can offer that sets you apart from your competition.

    Most importantly, we’ll help you establish a resource for ongoing activity, we’ll agree on the desired response and the overall objective – and we’ll assess how to measure positive return on investment.

  • Email Marketing

    Used effectively email marketing is a powerful tool for developing your relationship with your existing customers or reaching prospects via targeted lists of recipients who have opted-in to receive information that is relevant to them.

    The quality of the contact data and the relevance of the content to the target audience is key to successful email marketing, whilst accurate analytics and reporting are crucial for tailoring ongoing activity.

    Through experience, creativity, use of the right technology and our desire to deliver positive results, we’ll develop a programme of email marketing activity that is right for your organisation, aimed at the right people and carries the right content – giving recipients the right reasons to open it, read it, click it – and get to know you better.

  • Online Advertising

    A powerful, highly targeted and measurable medium in any integrated marketing activity.

    At Clarion we’ll work with you to develop a strategy, research competitor activity and put systems in place for ongoing analyses. We’ll develop creative that gives targeted users a reason to click and ensure their experience when they land is relevant to them.

    Whether it’s to drive traffic directly to your website, engage them in your world of social media or to take them to a campaign specific micro-site, we’ll always ensure that your campaigns are seen by the right people at the right time and in the right environment.

  • Usability, User Interface Design & User Experience

    In a world where everyone is time poor ensuring that visitors to your website find the information they want fast; or that you want to deliver to them fast; is of course essential.

    As a passionate team of creative professionals, with our roots in the effective delivery of information through striking graphic design, we take pride in our ability to design and build websites that visitors enjoy using whilst ensuring their journey to the information they want is as seamless and efficient as possible.

    Our ability to develop an engaging user experience will keep visitors on your site for longer and stop them searching for competitor websites whilst delivering a positive impact for your company as the provider of the experience.

  • Content Management Systems

    The job of maintaining and updating your website is an important one. Our web development process ensures the right Content Management System is used to fit your website’s requirements providing you with a high performance, scalable website with friendly user interface for easy and intuitive access to update your content.

    Modern Content Management Systems are powerful enough to take care of most advanced functionality requests, but if you want something more specific for your website we are well versed in developing perfect custom solutions for our customers.

  • Mobile

    Although there are huge numbers of people using the internet, there is a rapidly growing number of people using mobile devices to access the web. For this reason, if your website is web friendly but not mobile friendly, it may be time to for you to rethink your online strategy.

    With increasing numbers of mobile users there are more opportunities to add value by optimising your website for mobile and opening it up to a whole new audience.

    Here at Clarion we have the expertise and a full understanding of what opportunities there are in adding mobile to your online strategy. Add to that our knowledge of the latest technologies and we’re in the perfect place to work with you when developing, building and delivering your mobile online presence.

  • Web Hosting

    To support our digital services we offer flexible, fast and low cost web hosting for your website on our Windows and Linux servers. We can also take responsibility for the upkeep and updating of your website if you so choose.

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Delivering your message with clarity and impact

From a full re-brand and strategy for roll-out with associated promotional materials such as direct mail, print advertising and exhibition display; to a corporate identity with stationery and a brochure for sales support; at Clarion we'll work with you to maximise impact, set you apart from your competition and achieve positive results.

Graphic design that leaves a lasting impression

Our heritage lies in our passion for graphic design, creativity and beautifully produced print collateral. We love words, images, colour, typography, paper and finish. For over 20 years we've been combining them to ensure all printed communication leaves a lasting impression, whilst being aligned with your brand strategy to deliver your message to the right people and maximise return on your marketing investment.

From concept to completion and beyond

Whether working within existing brand guidelines to produce materials that support ongoing communications activity, or working from the ground up with the exciting challenge of an open brief, we support you through the initial concept stages, creative development, photography and copywriting, to final production – be it full branding exercise, print or outdoor advertising, packaging, point-of-sale, exhibition and display materials, annual report or corporate brochure.

The environment is important to us

Furthermore, sustainability is of paramount importance to us – we only work with printers who comply with FSC best practices and we seek to advise our clients on ethical alternatives at every opportunity.

Meeting and exceeding expectations

Our attention to detail and our desire to be the best will always ensure that end results exceed expectations.

And hey... what can ever smell better than that freshly printed brochure; hot-off-the-press and first out of the box?

Answers via email to: weare@clarion.uk.net

  • Sustainability

    At The Clarion Portfolio Ltd we recognise our responsibility towards the environment.

    We encourage sustainability best practices in-house whilst only working with printers who conform to FSC best practices. We encourage all our suppliers to be aware of the source and materials within their merchandise and we recycle disposables whenever possible.

    We review the effectiveness of our sustainability on a regular basis and ensure that all our staff are responsible for upholding this policy.

  • Print Production & Management

    With so much care being taken through each stage of the creative and artwork stages of any project, the quality and feel of the final product is hugely important to us.

    To maintain this level of quality we only work with a select group of print and production partners with whom we’ve had relationships for many years.

    We’ll offer professional advice that only comes from years of experience in the creative industry. We’ll advise on the most appropriate production methods to achieve the best quality whether it’s a high class corporate brochure or digitally produced direct mail with variable data.

    We’ll advise on paper, colour, finish, processes, packing, storage and distribution and whether you let us manage the process for you or you choose to work with a printer of your choice, you can be assured that end result will be something we can be proud of.

  • Brochure Design, Direct Mail, Point of Sale & more

    Our passion, creativity and desire to produce the best is evident in everything we do – no matter what you’re trying to communicate and to whom, Clarion has the expertise to deliver your message to the right audience via the right channels – with impact and clarity.

    Whether you require a corporate brochure, sales support literature, packaging, point-of-sale, exhibition and display materials, direct mail with variable data, print advertising, an annual report or a newsletter – we’ll support you through concept stages, creative development, copywriting, photography and through to final production – with attention to detail being of paramount importance every step of the way.

  • Logo Design & Corporate Identity

    With our heritage lying in the traditional skills of graphic design, typography and illustration we are passionate about designing and producing logos that are right for your industry and your target audience.

    With over 20 years as an established creative agency we have designed hundreds of logo’s. Whether starting from scratch or updating and refreshing an existing logo, we’ll take you from concepts through to final delivery, with our pride and our passion for design being evident across every application; from stationery and business cards; vehicle livery and signage; to sales support literature and online presentation.

    Leave a lasting impression – the route of your brand identity lies in your corporate logo.

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Reaching the right people via the right channels

As an integrated online and offline creative and marketing agency, we build brands across the B2C, B2B and Non-profit sectors. Through experience and creativity we'll develop multi-channel integrated solutions that define, position and build your brand through delivery of the right messages, via the right channels, to the right people – and deliver the right results.

Building lasting relationships between people and brands

Our passion for our work and our pride in building lasting relationships between ourselves and our clients, and our clients and their customers, is what drives our desire for developing and delivering integrated communications programmes that exceed expectations.

Strategy that aligns with your business objectives

At Clarion we work with you to gain a thorough understanding of your business, your market place, your target audience and your short, medium and long term business goals.

Research, planning and developing a strategy that establishes clear objectives ensures we deliver marketing solutions that are relevant, impactful, memorable and measurable.

Maximising return on your marketing investment

Whether it’s personalised direct mail or email marketing that drives online engagement, a data capture programme that incorporates print collateral with incentivised response via your website to enable ongoing relationship building, or print advertising that drives traffic to your mobile site or social media platform, we seek to maximise performance through innovative and creative thinking; always with one main objective in mind – to deliver you high value return on your marketing investment and develop lasting relationships between your brand and your audience.

What's more... we're a fun bunch to work with and our clients stay with us for years.

Email: weare@clarion.uk.net to start our lasting relationship.

  • Branding

    Whether you’re an established organisation or a start-up, your brand is one of your most valuable assets and is the foundation for ongoing success.

    At The Clarion Portfolio we’ll work with you to establish the needs and wants of your target audience and develop your overall brand proposition on every level; across the visual impact of your corporate identity, your personality, your values, your promise; and how you connect with your stakeholders emotionally at every point of contact to give you competitive advantage.

    We’ll align your brand strategy with your marketing plan over the short-, medium- and long-term and position your brand to enhance the profile of your organisation and successfully deliver against your business objectives.

    Clarion – creating trust and brand loyalty by differentiating your organisation from your competition.

  • Marketing Strategy

    Clarion – creating engaging, response driven communications solutions through effective integrated multi-channel marketing.

    Knowing where you are now, where you want to be, how you’re going to get there and how much it is likely to cost lies at the root of all successful marketing.

    At The Clarion Portfolio we’ll work with you to develop a marketing strategy that is aligned with your overall business goals over the short-, medium-, and long-term and sets out clear goals alongside realistic, manageable and measurable targets.

    We’ll ensure that your marketing strategy is aligned with your brand proposition and reaches the right people, with the right messaging, via the right mix of online and offline channels; always with one main objective in mind – to meet or exceed the desired outcome and maximise return on your marketing investment.

    Clarion – delivering strategic solutions that build lasting relationships between your brand and your audience.

  • Multi-Channel Marketing

    Combining the right mix of integrated communications channels to reach the right audience groups is paramount to the success of all marketing – get it right and you get great results.

    At The Clarion Portfolio we recognise the importance of knowing your customers and target audience, and how they respond to different channels of communication.

    Whether we’re using print channels such as personalised direct mail alongside press advertising and PR; online channels such as email marketing alongside online advertising; or a mixture of the two such as in-store activity designed to drive traffic to your website; we’ll ensure that ongoing measurement and analysis of response gives us the knowledge we need to focus ongoing marketing spend across the channels that are right for your audience and deliver the best results.

    Clarion – creating engaging, response driven communications solutions through effective integrated multi-channel marketing.

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Let’s start a lasting relationship
T 01483 414123    E weare@clarion.uk.net